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Business Planning(Dbmg 035) Question Paper

Business Planning(Dbmg 035)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME: 2 HOURS

INSTRUCTIONS:
Answer question one and any other two.
Question One
The real value of doing a business plan lies in the process of research and thinking about business in a systematic way. In view of this, explain reasons or importance of having a business plan.
(10 marks)
Define what a business plan is and highlight key sections/parts of a business plan.
(10 marks)
Briefly explain the following terms in relation to business planning.
Cash flow statement.
(10 marks)
Critical risk factors.

Question Two
Explain four benefits that an entrepreneur gains by preparing and using a business plan in doing business.
(12 marks)
Explain in details the executive summary section of a business plan.
(8 marks)

Question Three
Creating an effective marketing plan involves good understanding of both customers and the competitors. In view of this briefly discuss the following.
Competitor analysis
(10 marks)
SWOT analysis
Define business plan assessment and give reasons why business plan assessment is done.
(10 marks)

Question Four
Explain in detail
the following section/parts of the business plan. (20 marks)
Cover letter
Business description section
Management team/organization section
Operation section

Question Five
A business plan is a selling document that needs to be alternative. Define what is a mission statement is and give any four of its characteristics.

(10 marks)
Give and explain functions of a business plan in a business.
(10 marks)

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