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Strategic Management (Buss 420) Question Paper

Strategic Management (Buss 420)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS
Answer question one and any other two questions.
Question One (compulsory)
Ngorano plastics whose location was one neglected corner of Manango town started as a small firm of one sole proprietor who coupled as a chief Executive officer, a manager, an employee and support staff. Within a period of two years, the firm had grown in leaps and bounds with its structure changing from simple to a complex one. The organizational employees enjoyed the dramatic growth but were very askance about the tricks the management was using to realize such growth (of course, they were not very knowledgeable on strategic management) and overcome their competitors in form of market share. They however appreciated the structural changes but nor in ignorance of the business competition existing in that industry. Some of the competitors were even sending mystery shoppers in a bid to study the quality of Ngorano plastics and also compare prices. They yearned day and night to discover the tricks used by Ngorano.
Ngorano’s location was one neglected corner of Manango town. Discuss the strategy used in the choice of that location.
(5 Marks)
Explain the type of strategies ngorano could have used to realize this immense growth.
(6 Marks)

Ngorano plastics has undergone structural changes. Based on your strategic management knowledge, briefly discuss structural influenced.
(15 Marks)
Advice Ngorano on what to do to sustain competitive advantage not that he is attracting competitors.
(4 Marks)

Question Two
Identify five environmental factors that affect businesses and then performance and explain the ways in which a business can overcome threats that emanate from each of the factors. (20 Marks)

Question Three
Managers are charged with the responsibility of putting a company on a growth trail from the point a new product or service is introduced into the market up to its old stage. Using BCG growth share matrix, discuss the unique characteristics associated with each of the stages.
(12 Marks)

Explain the appropriate strategies for each state discussed.
(8 Marks)

Question Four
Industry’s profitability analysis can be done using Michael porters five forces model. Discuss each of these forces. (20 Marks)

Question Five
Explain the meaning of the following terms;
Corporate social responsibility.
(2 Marks)
Business ethics.
(2 Marks)
Argue briefly the case against corporate social responsibility.
(10 Marks)

Discuss why many organizations have suddenly decided to embrace corporate social responsibility.
(6 Marks

Strategic Management (Buss 420) Question Paper

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