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Research Methods B(Buss 423) Question Paper

Research Methods B(Buss 423)

Course:Economics And Statistics

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

Instructions:
Answer question ONE and any other TWO questions.

Question One
Nakuru town is currently experiencing increasing establishment of banks. This situation has contributed to increasing competition among the banks for almost the same limit potential and current customers. You have been assigned to undertake a research on customer preference and choice of a certain bank in the town. You are required to:
Formulate a relevant title for the study.
(2mks)
Formulate a research problem for the study.
(4mks)
Identify the bread objective (purpose) of the study.
(2mks)
Identify four specific objectives of the study.
(8mks)
Discuss any two relevant data collection techniques that would be suitable for this study.
(8mks)
Discuss any three limitations that you are likely to face while conducting this study.
(6mks)

Question Two
Distinguish between deductive and inductive reasoning in scientific thinking in research.
(10mks)
Discuss the purpose of research in business.
(10mks)

Question Three
Distinguish between the following types of research
Qualitative versus quantitative research.
(6mks)
Basic versus applied research.
(6mks)
Discuss the purposes of hypothesis in research.
(8mks)

Question Four
Briefly discuss the format and main components of a research proposal. (20mks)

Question Five
Briefly discuss the main types of measurement scales which are used in scientific research.
(12mks)
Discuss the sources of errors or differences in measurement, which occur during the process of scientific research and investigation.
(8mks)

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