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Marketing Logistics(Buss 443) Question Paper

Marketing Logistics(Buss 443)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS
Answer question one and any other two questions.
Question One
Designing a marked channel system requires analyzing customer needs, establishing channel objectives and identifying and evaluating major channel alternatives
Describe five service output that marketing channel produce to meet the needs of customer.
(10 Marks)

What objectives would a marketer establish or consider when designing a market channel?
(5 Marks)

Describe the three elements that a marketer would use to describe the channel alternatives.
(9 Marks)

Explain the criteria against which the marketing channel alternatives are evaluated.
(6 Marks)

Question Two
Examine the retailer marketing decisions in the following areas; (20 Marks)
Target market
Product assortment
Prices
Procurement
Services

Questions Three
Distribution is the product’s path to the end-user. Briefly discuss the distribution tasks performed by wholesalers to manufacturers and their customers. (20 Marks)

Question Four
Discus the just-in-time (JIT) production method in relationship to inventory planning.
(10 Marks)

Discuss the reasons for the growing importance of marketing logistics.
(10 marks)

Question Five
Write a memo to your boss, explaining the reasons for carrying inventory.
(10 Marks)

Inventory as a percentage of overall business activity has continued to decline in the recent past decades. Explain the reasons for this trend.
(10 marks)

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