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Business Planning(Buss 046) Question Paper

Business Planning(Buss 046)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS
Answer question one and any other two questions
Question One
Give and explain the reasons that justify the development of a business plan.
(5 Marks)
Give and explain five sources of business ideas
(5 Marks)
(i) What is business idea screening?
(2 Marks)
(ii) Illustrate why such business idea screening is important when formatting a business plan. (8 Marks)
Give the outstanding components of a marketing plan sections of a business plan
(10 Marks)

Question Two
Many entrepreneurs operate their small enterprises without a business plan. Using illustrations show why it is important to have a business plan.
(10 marks)
What are the key components of a business plan?
(10 Marks)

Question Three
What are the characteristics of a standard business plan?
(10 marks)
Give the importance of a management plan in the business plan
(10 Marks)

Question Four
Mr. Hustler decided to get into government supply business. He needed financing from a Bank. He also needed some two partners to join his enterprise. Both, the bank and prospective partners asked for his business plan before accepting the request to engage with his enterprise. Justify their reasons for asking for a business plan. (20 Marks)

Question Five
Marketing is a critical area for any enterprise. Using relevant examples show why carrying out a SWOT analysis in the marketing section of a business plan is important.
(15 Marks)
Show the importance of entrepreneurs to national development.
(5 Marks)

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