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Marketing Principles(Buss 218) Question Paper

Marketing Principles(Buss 218)

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME : 2 HOURS

Instructions:
Answer any three questions.
Question One
Describe the stages in the marketing planning process.
(12 marks)
Highlight four criteria that marketers need to consider when segmenting.
(8 marks)

Question Two
Identify and explain the factors that govern the choice of the channels of distribution.
(12 marks)
Explain the importance of SWOT analysis to a marketer.
(8 marks)

Question Three
Using relevant examples highlight five marketing philosophies.
(10 marks)
Outline five uncontrollable factors in an organization’s marketing environment.
(10 marks)

Question Four
Brands are powerful instruments of products promotion. Highlight five objectives of branding.
(10 marks)
Explain five methods of sales promotion.
(10 marks)

Question Five
Explain five reasons that justify the need for integrated marketing.
(10 marks)
Outline five advantages of New Product Development (NPD)
(10 marks)

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