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Business Planning B(Buss 046) Question Paper

Business Planning B(Buss 046)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS
Answer question one and any other two questions
Question One
Mr. Zawadi wanted to start a restaurant. He decided to write a business plan and presented it to a group of investors. After some deliberation the investors refused to invest in his business. One of the biggest problems they had was the business plan. What do you think was wrong with Mr. Zawadi’s business plan?
(10 marks)
What do you think are the benefits of a business plan to any organization that wants to start or expand its business activities?
(10 marks)
What are the sources of business opportunity for upcoming businesses?
(10 marks)

Question Two
In a marketing plan an entrepreneur needs to state who his or her competitors are. Why is it important to know your competitors?
(10 Marks)
Explain why it is important to know who your target market is before you can start your business.
(10 Marks)

Question Three
Why is a vision statement important for any business that wants to be successful?
(5 marks)
Why is it important for every business plan to have an executive summary?
(5 marks)
Describe the contents of a management plan
(10 Marks)

Question Four
Briefly describe the risks that an organizations are likely to face in the production stage
(5 Marks)
Write short notes on
Industry risks
(5 marks)
Correction stage risks
(5 marks)
Supply stage risks
(5 marks)

Question Five
Describe the contents of the following
Financial plan
(10 Marks)
Milestone schedule
(10 marks)

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