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Mktg 220: Principles Of Marketing Question Paper

Mktg 220: Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Kabarak University question papers

Exam Year:2012

KABARAK
UNIVERSITY
UNIVERSITY EXAMINATIONS
2011/2012 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
MKTG 220 – PRINCIPLES OF MARKETING
DAY: TUESDAY

DATE: 17/04/2012
TIME: 3.00 – 5.00 P.M.

STREAM Y2S2

INSTRUCTIONS:
Answer Question One and any other TWO Questions
Question One
i) Qutech an Engineering company dealing with assortment of cosmetic products
based in Nairobi County intends to introduce a new line of products called Gentle
Skin. Discuss the reasons for introducing a new product. ( 8 Marks )
ii) Discuss the process Qutech is likely to go through before getting the product in the
market. ( 12 Marks)
iii) As a marketing consultant discuss the different methods the company can use to
promote the product in the market. ( 10 Marks)
Question Two
i)The primary purpose of distribution in marketing is to get the product or service
from the producer to the consumer at the place and the time he/she needs it.
Using relevant examples discuss the intensity of distribution a company could
opt for. (10 Marks)
ii)Explain the criteria for selecting market intermediaries. (10 Marks)

Question Three
i)Bitrx manufacturing company dealing with Fast Moving Consumer Goods
( FMCG) intends to introduce its products in South African market. Discuss the
different strategies it can use to enter into the new market. (10 Marks)
ii)Discuss the risks this company is likely to face in the foreign market. (10 Marks)
Question Four
i)Using relevant examples explain why marketing of services is different from
marketing of physical goods. (10 Marks)
ii)Marketing is the lifeblood of business today. Discuss ( 10 Maks)

Mktg 220: Principles Of Marketing Question Paper

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