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Marketing Logistics (Buss 443) Question Paper

Marketing Logistics (Buss 443)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS: Answer Question One and any Other TWO Questions
Question One
a) Discuss the concept of marketing logistics and state the objectives of the
marketing logistics system. (10marks)
b) Identify and explain the importance of training channel members.
(10marks)
c) What are the inventory expectations of:-
i) Sales and marketing department
ii) Finance department. (10marks)

Question Two
a) Distinguish between physical distribution and logistics management.
(4marks)
b) Discuss the reasons why manufacturers need the services of middlemen
despite the fact that they give away control on the sale of their products.
(12marks)
c) What role should wholesalers play in a company`s marketing logistics?
(4marks)

Question Three
a) Analyze strategies used by today`s channel members to renew their operations and keep a breast with emerging customer demands.
(10marks)
b) Carrying out logistics across border poses a number of challenges. Discuss FIVE such challenges. (10marks)

Question Four
a) Discuss the impact of technological environment on a firm`s logical
activities. (10marks)
b) Discuss the types of businesses and organizations that you could work
for as a logistics manager. (10marks)

Question Five
a) Market logistics involves planning the infrastructure to meet demand, implementing and controlling the physical flow of materials and final goods from point of origin to points of use, to meet customer requirements at profit. Discuss. (12marks)
b) Discuss the importance of warehousing in the distribution chain.
(8marks)

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