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Strategic Management(Buss 042) Question Paper

Strategic Management(Buss 042) 

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013



TIME: 2 HOURS

INSTRUCTIONS
Answer question one compulsory and any other two questions
Question One
Define strategic management and explain its importance to a decision maker.
(10 Marks)
Outline the concept of strategy from Henry Mintzberg’s Sps.
(5 Marks)
Describe the steps in strategic planning process.
(10 Marks)
Explain the characteristics of an effective mission statement.
(5 marks)

Question Two
Citing business examples describe the intensity of competition in an industry of your choice by applying porter five forces model.
(10 Marks)
"A well formulated strategy can fail at the implementation phase." Discuss the key constraints in strategy implementation.
(10 Marks)

Question Three
With the aid of diagrams, explain the application of the following strategic management model in organization to increase profitability and market share;
BCG matrix
Igor Ansoff grid
GE multifactor matrix
The product life cycle model
(20 Marks)

Question Four
Make a distinction between organization mission and vision
(10 Marks)
Explain the importance of strategy evaluation and control in strategic management
(10 marks)

Question Five
Explain five merits and demerits of management strategy in organizations.
(10 marks)
Discuss SWOT analysis as a strategic analysis tool
(10 marks)




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