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Consumer Psychology (Coun 405) Question Paper

Consumer Psychology (Coun 405)

Course:Counseling

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME : 2 HOURS

Instructions:
Answer any three questions
Question One
Explain in brief the term ’consumer psychology.’
(5 marks)
Discuss with relevant examples the factors that affect consumer behavior.
(15 marks)

Question Two
What is the relationship between learning and consumers?
(10 marks)
Discuss the five elements of learning as understood in consumer. (10 marks)

Question Three
Consumer’s capacity to learn cognitively is also affected by how familiar they are with the products or brands
Explain this using the five main aspects in cognitive learning. (20 marks)

Question Four
Explain how use of different senses affects human perception in consumption.
(20 marks)

Question Five
Discuss the motivational determinants of consumer behavior. (20 marks)
Categories: Consumer psychology | (COUN 405) | 3RD TRIMESTER 2013
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