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Behavior Change Communication(Chtu 132) Question Paper

Behavior Change Communication(Chtu 132) 

Course:Public Health

Institution: Kenya Methodist University question papers

Exam Year:2013



TIME : 3 HOURS

INSTRUCTIONS : Answer ALL Questions in Section A and ONLY TWO in Section B
SECTION A
Question One
Describe the term communication as involvement. (4marks)

Question Two
Define the term empathy in relation to communication. (2marks)

Question Three
Distinguish between intrapersonal communication and interpersonal communication. (4marks)

Question Four
State THREE characteristics of mass communication. (3marks)

Question Five
Compare and contrast mass communication and interpersonal communication.
(10marks)

Question Six
Describe the social cognition model of behavior change. (4marks)

Question Seven
Identify and define FOUR core constructs of the health belief model. (8marks)

Question Eight
Define the term self-efficacy in relation to behavior change. (2marks)

Question Nine
State and explain FOUR principles for using the various communication signals. (8marks)

Question Ten
Mass Media is intended to meet a broad range of human needs. State FIVE of these needs. (5marks)

SECTION B
Question Eleven
Discuss the transtheuretical (TTM) model of behavior change. Provide one example of health behavior where this model can be used. (25marks)

Question Twelve
Discuss the key components of the Health Belief Model. (25marks)

Question Thirteen
Describe FIVE phases in using theory to change health behavior. (25marks)




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