Get premium membership and access revision papers, questions with answers as well as video lessons.

Marketing Management B(Mktg 330) Question Paper

Marketing Management B(Mktg 330)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS
Instructions:
Answer question ONE an any other TWO questions.
Question One
Discuss the psychological factors influencing consumer’s buying behavior.
Explain the stages of development of a new product or service that a company goes through.
(14mks)
"An ideal market segment should meet certain criteria to be useful." State them.
(6mks)

Question Two
"Firms today use various marketing concepts in doing business" Explain any five marketing concepts that are operational in today’s world of business.
(15mks)
Outline the levels of a product that a marketer should emphasize on always as he/she brings a product to the market.
(5mks)

Question Three
"Before a consumer buys any product or service he goes through a buying decision process" Discuss that process clearly.
(10mks)
What are the channel management decisions that a marketer must resolve as he/she intends to distribute effectively and efficiently.
(10mks)

Question Four
With an aid of a diagram of a diagram, elaborate on the communication process.
(12mks)
"For any marketing concept to operate well in an organization must have certain pillars." Clearly outline the marketing concepts pillars. (8mks)

Question Five
Using an illustration, explain the consumer adopter categories when an innovation comes to the market.
(10mks)
Explain the biggest mistakes marketer make during setting of prices for their goods, brands and/or service.
(10mks)

More Question Papers

Birs 111 : Critical And Creative Thinking

Cisy 432:Distributed Systems

Bbit 232:Database Systems

Bbit 241 Cisy 131 (Computer Networks / Telecommunication Networks)(2 Trimester 2016)

Cisy 332:Network Hardware And Configuration

Computer Networks (Bbit 241) (Cisy 131) (Dbit 223) (Dcis 121) 1St Trimester 2016

Database Management (Bbit 232) (Cisy 221) 2Nd Trimester 2015

Database Systems (Bbit 232) (Cisy 221) (Comp 340) (Bsis 115) (Dbit 221) (Dcis 106) 3Rd Trimester 2014

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2015

Introduction To Computer Networks (Bbit 241) (Cisy 131) 2Nd Trimester 2014

Introduction To Computer Networks (Cisy 131) (Bbit 241) (Dbit 223) (Dcis 121) 2Nd Trimester 2015

Introduction To Information Systems (Bbit 111) 2Nd Trimester 2012

Introduction To Sociology (Sost 131) 1St Trimester 2015

Introduction To Sociology(Sost 131)2Nd Trimester 2016

Object Oriented Analysis And Design (Bbit 335) (Cisy 411) 3Rd Trimester 2014

Object Oriented Programming (Bbit 223) (Cisy 210) (Dcis 120) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2017

Simulation And Modeling (Bbit 417) (Cisy 403) 3Rd Trimester 2014

System Analysis And Design(Bbit 231)( Cisy 222)( Dbit 124)( Dcis 104)2Nd Trimester 2016

Systems Analysis And Design (Bbit 231) (Cisy 221) 1St Trimester 2017

Systems Analysis And Design (Bbit 231) (Cisy 222) 1St Trimester 2015

Accf 330Intermediate Accounting 1

Accf 430Financial Management Ii

Accf 431 Tax Planning And Management

Accf 432Auditing 1

Accf 434: Auditing Ii

Acct 010 :Principles Of Accounting

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 117 Principles Of Accounting Ii

Acct 219: Cost Accounting

Acct 430: Advanced Accounting 1

Acct 430Advanced Accounting I

Acct 431 :Taxation

Acct 431 :Taxation

Artificial Intelligence (Cisy 422) (Bbit 333) 3Rd Trimester 2012

Ansc 251 :Principles Of Animal Health

Ansc 254:Principles Of Animal Breeding

Ansc 254:Principles Of Animal Breeding

Agricultural Geography(Geog 401)

Agricultural Geography(Geog 401)

Agricultural Geography B(Geog 401)

Agricultural Geography(Geog 401)

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams

Return to Question Papers

Quick Links