Get premium membership and access revision papers, questions with answers as well as video lessons.

Marketing Communication (Mktg 334)  Question Paper

Marketing Communication (Mktg 334)  

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013



TIME: 2 HOURS
INSTRUCTIONS
Answer question one and any other two questions.
Question One
Define marketing communication.
(2 Marks)

Explain the roles of marketers’ communication in influencing buying decisions that consumers make.
(6 Marks)

Explain the importance of promotion mix in marketing communication.
(10 Marks)

How would you evaluate an advertising effectiveness?
(12 Marks)

Question Two
Explain the importance of integrated marketing communication in Safaricom.
(10 Marks)

When buying high valued and high priced products, buyers go through particulars mental stages before making a particular purchase. Explain these stages.
(10 Marks)

Question Three
Explain any one negative and one positive appeal to use in designing a marketing communication message
(10 Marks)

Discuss how critical diversity can affect an international marketing communication programme.
(10 Marks)

Question Four
Explain factors that may prevent effective communication when marketing new products.
(10 Marks)

Explain the role of advertising in large Kenyan organizations.
(10 Marks)

Question Five
Discuss the approach in determining promotional budgets. (10 Marks)




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2024 by KenyaPlex.com. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise