Get premium membership and access revision papers, questions with answers as well as video lessons.

Marketing Fundamentals B(Mktg 022) Question Paper

Marketing Fundamentals B(Mktg 022)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS
INSTRUCTIONS
Attempt question One and any other 2 questions
Question One
Discuss the micro environmental factors that affect an organization. Use relevant examples to support your answer.
(10 marks)
Discuss the key decisions that need to be made by management in order to effectively use the marketing mix variables
(10 Marks)
Write short notes on the following
(10 marks)
Segmentation
Targeting
Positioning

Question Two
Discuss the influence of consumer behavior in a purchase decision.
(10 Marks)
Discuss the various pricing strategies that an organization can use.
(10 marks)

Question Three
Discuss the factors (bases) for effective consumer markets segmentation process
(10 Marks)
Why is managing a firms distribution channels important. List and discuss at least four reasons
(10 marks)

Question Four
Discuss the product life cycle (PLC) model and indicate the marketing activities that need to be undertaken at every stage
(10 Marks)
Why is service marketing different from tangible products marketing?
(10 marks)

Question Five
Discuss the elements of the promoter mix
(10 marks)

More Question Papers

Birs 111 : Critical And Creative Thinking

Cisy 432:Distributed Systems

Bbit 232:Database Systems

Bbit 241 Cisy 131 (Computer Networks / Telecommunication Networks)(2 Trimester 2016)

Cisy 332:Network Hardware And Configuration

Computer Networks (Bbit 241) (Cisy 131) (Dbit 223) (Dcis 121) 1St Trimester 2016

Database Management (Bbit 232) (Cisy 221) 2Nd Trimester 2015

Database Systems (Bbit 232) (Cisy 221) (Comp 340) (Bsis 115) (Dbit 221) (Dcis 106) 3Rd Trimester 2014

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2015

Introduction To Computer Networks (Bbit 241) (Cisy 131) 2Nd Trimester 2014

Introduction To Computer Networks (Cisy 131) (Bbit 241) (Dbit 223) (Dcis 121) 2Nd Trimester 2015

Introduction To Information Systems (Bbit 111) 2Nd Trimester 2012

Introduction To Sociology (Sost 131) 1St Trimester 2015

Introduction To Sociology(Sost 131)2Nd Trimester 2016

Object Oriented Analysis And Design (Bbit 335) (Cisy 411) 3Rd Trimester 2014

Object Oriented Programming (Bbit 223) (Cisy 210) (Dcis 120) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2017

Simulation And Modeling (Bbit 417) (Cisy 403) 3Rd Trimester 2014

System Analysis And Design(Bbit 231)( Cisy 222)( Dbit 124)( Dcis 104)2Nd Trimester 2016

Systems Analysis And Design (Bbit 231) (Cisy 221) 1St Trimester 2017

Systems Analysis And Design (Bbit 231) (Cisy 222) 1St Trimester 2015

Accf 330Intermediate Accounting 1

Accf 430Financial Management Ii

Accf 431 Tax Planning And Management

Accf 432Auditing 1

Accf 434: Auditing Ii

Acct 010 :Principles Of Accounting

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 117 Principles Of Accounting Ii

Acct 219: Cost Accounting

Acct 430: Advanced Accounting 1

Acct 430Advanced Accounting I

Acct 431 :Taxation

Acct 431 :Taxation

Agricultural Geography (Geog 401)

Agricultural Geography (Geog 401)

Agricultural Geography B(Geog 401)

Agricultural Geography(Geog 401)

Agricultural Geography(Geog 401)

Agricultural Geography(Geog 401)

Artificial Intelligence (Cisy 422) (Bbit 333) 3Rd Trimester 2012

Ansc 251 :Principles Of Animal Health

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams

Return to Question Papers

Quick Links