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Fundamentals Of Marketing(Mktg 022) Question Paper

Fundamentals Of Marketing(Mktg 022)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS
INSTRUCTIONS
Answer question one and any other two questions
Question one is compulsory
Question One
Discuss the benefits of marketing information system.
(10 Marks)
Explain the characteristics of the business markets.
(10 Marks)
List and explain the sales promotion tool aimed at the consumer. (10 marks)

Question Two
Describe the various marketing philosophies that a marketer might adopt in particular market.
(10 Marks)
Explain the types of buyer behavior a consumer might adopt in purchasing process.
(10 Marks)

Question Three
Briefly describe the reasons that make a new product to fail
(10 marks)
Discuss the evolution of marketing
(10 Marks)

Question Four
Explain the role of marketing in the society.
(10 Marks)
Explain the types of organizational (business) market that an organization might serve.
(10 Marks)

Question Five
In detail describe five unique service characteristics and explain how a firm will manage its challenges to ensure there is attraction of new customers, retention and profit maximization. (20 marks)

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