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International Marketing(Mktg 430)  Question Paper

International Marketing(Mktg 430)  

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013



TIME: 2 HOURS
Instructions: Answer question one and any other two questions.
Question One
Briefly discuss the driving forces for international marketing.
(10mks)
Explain the following foreign market entries, citing their advantage and disadvantages
Exporting
Joint venture.
(12mks)
What are the difficulties of using and comparing data from a number of countries.
(8mks)

Question Two
Discuss four major ways of transferring technology internationally.
(8mks)
Discuss the arguments advanced for adopting product standardization in international marketing.
(12mks)

Question Three
Discuss the factors that might influence the pricing of a product in international markets.
(10mks)
Discuss how the various components of culture impact on a company’s international marketing programme.
(10mks)

Question Four
Why is a host country not always receptive to foreign firm’s investment in local production facilities?
(10mks)
Discuss the measures that can be undertaken by firms to minimize political risk.
(10mks)

Question Five
(i) Define a strategic alliance.
(2mks)
ii) Explain the characteristics of strategic alliances. (8mks)
Discuss the economic environment in a foreign country and how it will help a marketer in making strategic decisions.
(10mks)




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