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Principles Of Marketing B (Mktg 218) Question Paper

Principles Of Marketing B (Mktg 218)

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME : 2 HOURS
INSTRUCTIONS
Answer question one (compulsory) and any other two questions
Question One
Highlight how technological development may affect a firm’s marketing programs
(10 marks)
Explain sequentially the development of marketing concepts
(10 marks)
List and explain the sales promotion tool aimed at the consumer (10 marks)

Question Two
Highlight five objectives of sale promotion
(5 Marks)
Explain factors that govern selection of advertising media
(10 Marks)

Question Three
List and explain the elements of marketing mix of services (15 Marks)
Question Four
Identify typical marketing channels for consumer products (15 marks)

Question Five
Differentiate between
Advertisement and sales promotion
(4 marks)
Branding and grading
(6 Marks)
Marketing information system and market research
(5 marks)

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