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Corporate Entrepreneurship(Entr 541) Question Paper
Corporate Entrepreneurship(Entr 541)
Course:Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2010
TIME : 3 HOURS
INSTRUCTIONS Answer Question ONE and any other THREE Questions
Question 1
Read the following case study and answer part (a)
Audiotech Electronics was founded in 1959 by a father and son working out of the garage to manufacture television station control consoles. Today, Audiotech employs 75 and currently operates a 35,000-square –foot factory in Birmingham, Alabama, and has two wholly owned subsidiaries. The company now manufactures control consoles for television and radio stations and recording studios. The company’s products are used by all the major broadcast and cable networks, including Cable News Network (CNN).
When Audiotech began, its custom –made console for recording studios were not widely available. Within a few years, the company switched from custom manufacturing to larger production to reduce the cost of its consoles and expand into new market more rapidly. The company is involved in every facet of production –designing the system, installing the circuits in its computer boards, and even manufacturing and painting the metal cases housing the consoles. The success of the metal –working division led to it being spun off as a separate subsidiary that does complete metal stamping, finishing, and painting. The second subsidiary manufactures tape playback cartridge machines and accessories for radio station.
Audiotech consoles have unique features designed to meet specific customer needs. The Xenon series television console, for example, was the first marketed specifically for television stations. High-tech console modified for use in television stations can cost $300, 000, but the Audiotech model costs less than half that amount. The Xenon models incorporate features traditionally founded in recording systems, producing more sophisticated sounds quality. The firm’s newest products allow television correspondents to simultaneously here and communicate with their counterparts in different locations. Such specialized products are potentially useful in every country with radio and television stations and recording studios.
Sales of Auditech consoles have historically been strong in the United States but recently have stabilized, and little growth is occurring. Key personnel in the company are investigating the possibility of expanding the market for their product internationally. Even though Audiotech is a small, privately owned firm, they believe they should evaluate and consider global expansion.
a) i) Discuss the strategies that the sales manager should consider in determining global expansion. (7marks)
ii) What are some of the unique problems that a small business might face in global expansion that larger firms would not? (8 marks)
b) Discuss the various approaches that you think can encourage creativity in a modern business organization (10 marks)
Question 2
a) Discuss giving examples the four steps involved in the development of personal creativity, highlighting the difference between an adaptor and an innovator. (15 marks)
b) Briefly explain how innovation can be nurtured into the corporate sector. (10 marks)
Question 3
“There are three main phases in the entrepreneurial process; the perception and commitment to opportunity; the pursuit of opportunity and de-commitment” Burgelman and Sayles, 1989.With relevant illustrations, discuss each of the phases (25 marks)
Question 4
a) Discuss the different development lifecycle of a business and march each stage of the life cycle with possible innovations open to an entrepreneur. (10 marks)
b) Compare and contrast traditional corporate culture with entrepreneurial culture,highlighting the best climate for corporate entrepreneurship. (15 marks)
Question 5
a) Entrepreneurship is a method of stimulating innovation using the creative energy of employees by giving them the resources and independence they need to innovate a firm. Show how the government and the private sector can promote entrepreneurship. Illustrate your answer with examples of entrepreneurial organizations in Kenya. (15 marks)
b) Discuss the challenges faced by entrepreneurs in executing their efforts to develop new products and services (10 marks)
Question 6
a) Enumerate the various benefits of corporate entrepreneurship and highlight the challenges of entrepreneurship in Kenya (15 marks)
b) Discuss the critical features that you think could create an enabling environment for corporate entrepreneurship to thrive (10marks)
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