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Social Entrepreneurship And Marketing(Entr 433) Question Paper

Social Entrepreneurship And Marketing(Entr 433)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2010

TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE (compulsory) and any Other TWO Questions

The Case for Social Entrepreneurship
The concept of entrepreneurship, long hallowed in the context of business and economic ventures been increased used in the context of social problem solving. Social entrepreneurs contribute to an economy by providing and alternative business model for firms to trade commercially in an environmentally and socially sustainable way, and also provide an alternative delivery system for public services such as health, education, housing and community support.
While the concept of social entrepreneurship (SE) is relatively new, initiatives that employ entrepreneurial capacities to solve problems are not. The field of SE entrepreneurship however is growing rapidly and is attracting interest from many stakeholders who are keen with the development agenda. The reasons behind the growing popularity of SE are many. On the most basic level, there is something inherently interesting and appealing about entrepreneurs and the stories of why and how they do what they do. SE signals the imperative to drive social change, and its potential to pay off, with its lasting, transformational benefit to society, that sets the field and its practitioners apart.
The growing popularity of SE notwithstanding, its real meaning still remains unclear. As a result, SE has become so inclusive that it now has an immense tent which all manner of socially beneficial activities fit.

Question 1
a) Differentiate between entrepreneurship and social entrepreneurship. (4 Marks)
b) Explain the possible reasons for the growing interest in social entrepreneurship by stakeholders in social development. (6 Marks)
c) Discuss the various features of social entrepreneurship and innovations with examples that contribute to its effectiveness as a tool to address social problems. (14 Marks)
d) Demonstrate how micro-credit relates to social entrepreneurship. (6 Marks)

Question 2
a) Briefly outline a typical framework of a social entrepreneurship process. (8 Marks)
b) Give characteristics of sound business opportunity that may result in social entrepreneurship. (12 Marks)

Question 3
Explain in detail the strategic marketing matrix for social entrepreneurs as advanced by Jerr Boschee (2006). (20 Marks)

Question 4
a) Social entrepreneurship may also be referred to as public entrepreneurship. (5 Marks)
b) Discuss how social entrepreneurship complements the role of government in social and economic development justifying the sustainability of this arrangement. (15 Marks)

Question 5
a) Illustrate the difference between corporate social entrepreneurship and corporate social responsibility. (4 Marks)
b) Discuss FOUR elements of Corporate social entrepreneurship. (10 Marks)
c) Briefly outline the challenges and opportunities of applying Corporate Social Entrepreneurship as a complimentary contributor to national (6 Marks)

Social Entrepreneurship And Marketing(Entr 433) Question Paper

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