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Entrepreneurship B(Entr 032) Question Paper

Entrepreneurship B(Entr 032)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME: 2 HOURS
INSTRUCTIONS:
Answer question one and any other two.
Question One
Giving relevant examples from an industry of your choice, discuss circumstances under which franchising would be an appropriate business entry strategy.
(10mks)
With reference to communities of your choice, explain how each of the following social-cultural factors can hinder entrepreneurial behavior. (5mks)
Kinship system e.g marriage
Religion and belief systems
Cultural practices e.g normadism, rituals
Value systems, social norms and taboos
Language barriers.
Explain five internal motivators that influence one to start a business.
(5mks)
Distinguish an entrepreneur from a manager.
(5mks)
Using relevant examples, discuss the key elements of social theory of entrepreneurship.
(5mks)

Question Two
With reference to appropriate examples, discuss characteristics of an entrepreneur.
(10mks)
What are the principle reasons for the high failure rate of small businesses in developing countries?
(10mks)

Question Three
Using relevant examples discuss the main reasons why an entrepreneur should maintain business records.
(10mks)
Assume you are in a position of power, explain various policies which you would recommend to foster effective growth of small enterprises in Kenya.
(10mks)

Question Four
Explain briefly each component of a business plan. (20mks)

Question Five
Your friend is intending to start a Technical Training Institute at your country headquarter. Explain to him/her five potential marketing strategies that should be considered and show how each is important.
(10mks)
Using relevant examples, discuss the significance of entrepreneurship education in the institution of higher learning.
(10mks)

Entrepreneurship B(Entr 032) Question Paper

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