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Business Planning (Entr 548) Question Paper

Business Planning (Entr 548)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 3 HOURS
Question One
When Mary drew up her business plan, she was certain she would help her get venture capital. Joan is the process of putting together a monthly magazine directed toward executive women in the workplace. The objective of the periodical is to provide information useful to women who are nursing careers. The first issue is scheduled to go to press in 90 days. Some of the articles included in this issue are "managing your time for fun and profit," "what you need to know about dressing for success," and "money management: Do it like the experts." A section also is devoted to successful women at work. It is titled "Women in the news" other features include a question-and-answer section find responds to letters and inquiries form readers (the first issue’s questions were submitted by a grouping in a question); a stock market section that reviews industries or companies and points out the benefits and risks associated with investing in them; and a column on the state of the economy and the developments or trends expected over the next 12 months.
Joan’s business plan consisted of six parts: a summary, a business description, a production segment, a management segment, a milestone schedule, and an appendix. When she was returned with her rejection letter, the venture capital firm wrote, without a marketing segment, attention to critical risks, and a financial segment, this plan is incomplete and cannot be favorably reviewed by us. If you would provide us with this additional information and submit the rewritten plan within the next 60 days, we will be happy to review the plan and give you our opinion within 10 working days.
Required:
Would the business plan be of any value to Joan? Why or why not
(5 marks)
What should Joan put in the marketing segment? What type of information will she need?
(5 marks)
For the critical visual assessment segment, what key areas does Joan have to address? Discus two of these.
(5 marks)
For the financial segment, what suggestions would you make to Joan regarding the kind of information to include? Be specific as possible.
(5 marks)
How would you recommend Joan to get ready for her meeting with the venture capitalist after rewriting? Be complete in your answer.
(5 marks)

Question Two
Discuss in details how the recent entrepreneur can coordinate business situation before developing the marketing objectives and goals. (25 marks)

Question Three
Write short notes on the following front matters: (25 marks)
1. Mission statement
2. Vision statement
3. Elevator pitch
4. Cover letter
5. Title page
6. Table of content

Question Four
What are the difficulties encountered by nascent entrepreneurs when developing a business plan.
(5 marks)
The organization structure/management team is an important component of a good business plan. Highlight the contents and describe the implications of those contents.
(15 marks)
Why should a business plan have the harvesting section?
(5 marks)

Question Five
What do you capture under business description section of a business plan?
(15 marks)
Discuss briefly elements of milestone section of a business plan
(5 marks)
What are the contents of the appending section of a business plan?
(5 marks)

Business Planning (Entr 548) Question Paper

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