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Business Planning B(Entr 432)  Question Paper

Business Planning B(Entr 432)  

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013



TIME: 2 HOURS
Instructions:
Answer question one and any other three (3) questions on the list provided.
Question One
Explain the meaning of the term business plan.
(2 marks)
What factors would you consider when selecting the location of a business enterprise?
(8 marks)
Outline the key sections of a business plan, while highlighting the importance of each section.
(10 marks)
Explain the primary purpose of a business plan.
(5 marks)
Who should write a business plan?
(5 marks)

Question Two
Market feasibility is necessary before the actual business planning begins. Explain the sources of information that you would contact when undertaking market feasibility.
(10 marks)
Explain at least five elements included in the marketing segments of a business plan.
(10 marks)

Question Three
Describe the financial statements that are mandatory to the financial segments of a business plan. (20 marks)

Question Four
Identify the benefits of a business plan
(10 marks)
Business owner
Business lender
Highlight five guidelines of preparing a business plan.
(10 marks)

Question Five
What document should accompany a business plan as appendixes?

(8 marks)
Describe the main stages in the entrepreneurship process.
(6 marks)
How do entrepreneur test their business ideas/models.
(6 marks)




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