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Corporate And Social Entrepreneurship(Entr 541) Question Paper

Corporate And Social Entrepreneurship(Entr 541)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 3 HOURS
INSTRUCTIONS
Answer question one and any other three questions
Question One
Explain the differences that exist between a social entrepreneur and a corporate entrepreneur.
(10 marks)
Demonstrate how good communication can help both corporate and social entrepreneurs in their businesses.
(10 marks)
Why do businesses end up having strategic alliances?
(5 Marks)

Question Two
(i) With suitable example, what is franchise?
(5 Marks)
(ii) State the benefits derived from owning a franchise (7 Marks)
Discuss the process involved in acquiring a corporate venture capital (CVC)
(8 marks)
What are the advantages of corporate venture capital?
(5 Marks)

Question Three
Explain the 5Ds of marketing for "Base of the pyramid (BOP) population.
(10 marks)
What is business process outsourcing (BPO)?
(5 Marks)
Outline the benefits business process outsourcing.
(10 marks)

Question Four
Discuss any five misconceptions about technology.
(10 marks)
With the aid of a diagram, elaborate on the technology life-cycle (TLC) path.
(10 marks)
Name the ’demographic’ groups presented during each stage of the TLC.
(5 Marks)

Question Five
Discuss the dynamic prospective that an entrepreneur needs to be alert of.
(10 marks)
Write notes on the following strategies
Deliberate strategy
(5 Marks)
Emergent strategy
(5 marks)
State the characteristics of a pragmatic social entrepreneur.
(5 marks)

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