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Strategic Management(Pmgt 042) (Pscm 042) Question Paper

Strategic Management(Pmgt 042) (Pscm 042)

Course:Accounting, Finance& Investments

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS
Instructions: Question ONE is compulsory and you need to work on any THREE other Questions.
Question One
Discuss the role of Portfolio analysis (PA) in assessing the business of a diversified company using any preferred model of your choice to support your answer. (25 Marks)
Discussion of the role and uses of Portfolio Analysis should be based on:
PA is a strategic management tool used to help make decisions regarding a firm’s products or businesses.
As many businesses have more than one product or more than one business it has widespread use.
PA gives management an overview of the long term prospects and competitive strengths and weaknesses of an organization’s various businesses.
Enables management to evaluate whether a set of businesses are in line of the company’s objectives.
Besides, it is remarkable to include in your discussion the advantages & limitations of portfolio analysis.

Question Two
Briefly explain how you could use the SWOT and PESTEL analysis as tools to evaluate the external environment. (15 Marks)

Question Three
With the help of a diagram, explain the basic elements of strategic management process. (15 Marks)

Question Four
Explain the importance/benefits of strategic management in today’s business corporate firm.
(7.5 Marks)
Briefly discuss the process of strategy formulation.
(7.5 Marks)

Question Five
Identify and briefly describe the major factors that comprise an organization’s external and internal environment. Explain how they can affect the organization’s performance. (15 Marks)

Question Six
Distinguish between the following terms or phrases; (15 Marks)
Strategic Management vis-vis Business Policy.
Strategy Vs Mission Statement.
Push Strategy Vs Pull Strategy.
Directional Strategy Vs Parenting Strategy.
Total Quality Management (TQM).
Evaluation and Control.

Strategic Management(Pmgt 042) (Pscm 042) Question Paper

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