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Retail And Merchandise Management(Pscm 044) (Pmgt 044)  Question Paper

Retail And Merchandise Management(Pscm 044) (Pmgt 044)  

Course:Accounting, Finance& Investments

Institution: Kenya Methodist University question papers

Exam Year:2013



TIME: 2 HOURS
Instructions:
Answer question one and any other two.
Question One
Explain the role of retail organization in an economy.
(10mks)
Explain the following concepts as used in retail and merchandise management
Market segmentation
Merchandise variety and assortment
Private branding.
(8mks)
Describe any four areas of application of information technology in retail organization.
(12mks)

Question Two
Identify the benefits that would accrue to a retail outlet selling merchandise strictly on a cash basis.
(10mks)
Explain the importance of inventory control to a retailing firm.
(10mks)

Question Three
Highlight the challenges which retail managers may take when choosing an appropriate location for their business.
(10mks)
Explain the criteria a retail organization would consider in reletion of distribution.
(10mks)

Question Four
Highlight five factors that retailers may consider in selecting merchandise for their stores.
(10mks)
Explain the importance of markets research to a retailing firm. (10mks)

Question Five
Explain five bases you would use to segment a market.
(10mks)
Describe the process in the consumer buy behavior.
(10mks)




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