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Retail And Merchandise Management(Pscm 044) (Pmgt 044)  Question Paper

Retail And Merchandise Management(Pscm 044) (Pmgt 044)  

Course:Accounting, Finance& Investments

Institution: Kenya Methodist University question papers

Exam Year:2012



TIME: 2 HOURS
Instructions: Answer Question ONE and any other TWO Questions.
Question One
Explain how retailers contribute to the creation of time and place utility.
(10 Marks)
Explain FIVE functions of a retailer.
(10 Marks)
Explain the push and pull factors that encourage international retailing.
(10 Marks)

Question Two
Analyse the role of information technology in the success of retail businesses in Kenya.
(10 Marks)

Discuss the factors that retailers consider when determining competitive prices for their merchandise.
(10 Marks)

Question Three
You have been appointed as a retail and merchandise planner in a large retails organization that has been experiencing challenges in the area of planning. Describe the strategic planning components that can be followed to design a good strategic plan. (20 Marks)

Question Four
Highlight FIVE considerations that retailers use in the assessment and selection their vendors.
(10 Marks)

Explain the importance of marketing research in the management of retail enterprises.
(10 Marks)

Question Five
Analyze the key variables to consider when selecting merchandise.
You have been engaged in the implementation of Just In Time (JIT) system of managing merchandise in a retail organization. Highlight the features of the JIT system.
(10 Marks)





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