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Consumer Behavior(Hrmg 432) Question Paper

Consumer Behavior(Hrmg 432)

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME : 2 HOURS
INSTRUCTIONS
Answer any four questions. All questions carry equal marks
Question One
Highlight the key benefits in studying consumer behavior. (15 Marks)

Question Two
State and briefly explain the categories that have an effect on consumer behavior (15 Marks)

Question Three
Enumerate the main stages of consumer buying behavior. Give relevant examples. (15 marks)

Question Four
With relevant examples explain the major types of consumer buying behavior (15 Marks)

Question Five
State the type of decisions which are involved in organization buying. Give relevant examples (15 Marks)

Question Six
Discuss the nature in difference of organizational markets from home hold consumer markets. Cite relevant examples and applications (15 Marks)

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