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Bba 202Principles Of Marketing Question Paper

Bba 202Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Pwani University question papers

Exam Year:2013



INSTRUCTIONS
1.Answer SECTION A which is compulsory and any other two questions from SECTION B
2.Total marks 70%.
SECTION A (40 MARKS ) Answer all questions
Q1. What is meant by marketing?(2marks)
Q2. Explain the nature of marketing.(9 marks)
Q3. What are differences between selling concept and marketing concept?(10 marks)
Q4. What is meant by marketing mix and its features?( 10 marks )
Q5. Explain the different stages of Product Life Cycle ( 9 marks)
SECTION B (30 MARKS) Answer TWO questions only
Q6. Discuss the factors which tend to constrain or limit the marketing manager’s ability in influencing marketing mix.(15marks)
Q7. a) Explain and illustrate the framework of understanding ethical marketing behavior (5marks)
b) Discuss the International Marketing Ethical Problems derived from applied researches by Armstrong . (10 marks)
Q8. Discuss the different market channels a marketing strategist will use to reach
the target markets. (15 marks)




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