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Cmm 325: Business Research Methods Question Paper

Cmm 325: Business Research Methods

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A.M.E.C.E.A
GABA CAMPUS- ELDORET
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 325: BUSINESS RESEARCH METHODS
Date: July 2014 Duration: 2 Hours
Instructions: Answer Question ONE and any other Questions

Q1. a) A question well stated is a question half answered. Discuss the relevance of the statement with reference to research objectives.
( 6 marks)
b) "A problem is not a problem." Discuss this statement with regard to problem formation in research.
( 6 marks)
c) Describe the criteria for selection of a suitable research topic .
( 6 marks )
d) Discuss some of the ethical consideration that a researcher should observe when carrying out research.
( 6 marks )
e) Identify and explain causes of systematic bias in research.
( 6 marks )
Q2. a) When one says he/she is carrying out research what does this mean.
( 10 marks )
b) Explain why it is important for business managers to carry out research?
( 10 marks )
Q3. a) Discuss the importance of literature review in research.
( 10 marks )
b) Explain the major concerns that a researcher should take consideration during the process of determining the sample size.
( 10 marks )
Q4. a) Discuss the methods used in data processes and analysis.
( 10 marks )
b) Discuss the classification of research on the basis of perspective.
( 10 marks )
* END*

Cmm 325: Business Research Methods Question Paper

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