Ibm 5011 International Business Management Town Campus Question Paper
Ibm 5011 International Business Management Town Campus
Course:Master Of Business Administration In Corporate Management
Institution: Kca University question papers
Exam Year:2014
UNIVERSITY EXAMINATIONS: 2013/2014
EXAMINATION FOR THE MASTERS OF BUSINESS ADMINISTRATION
(MBA) IN CORPORATE MANAGEMENT
IBM 5011 INTERNATIONAL BUSINESS MANAGEMENT TOWN CAMPUS
DATE: AUGUST, 2014
TIME: 3 HOURS
INSTRUCTIONS: Answer Question One and Any Other Three Questions
QUESTION ONE (31 MARKS)
Regional International in Europe generally, and Eastern Europe in particular, has long complex and
troubled history. Regionalism has been promoted as an efficient means of fostering closer economic
cooperation. By creating a larger, unified market through the elimination of regional trade barriers,
economic integration allows for the use of comparative advantage within a region and permits nations
to specialize in the production of goods best suited to their resources. This has raised several questions:
a. Describe the role regional integration plays in promoting International business.
(10 Marks)
b. What are the ramifications of this region’s economic development for International Business?
(11 Marks)
c.
Explain the Impact of Foreign Direct Investment for global and international Economies.
(10 Marks)
QUESTION TWO (23 MARKS)
Multinational Enterprises (MNEs) have gone through various stages of evolution and in the process,
they have acquired some important common characteristics.
a. Analyze six quantitative characteristics of MNEs. (12 Marks)
b. Examine the possible approaches to Global pricing strategies. (11 Marks)
1
QUESTION THREE (23 MARKS)
In the past decade, China has been making strides in the global business worldwide. It has stamped its
authority in the International Business Arena surpassing the United States in almost all areas.
a. Describe the critical success factors behind this move.
b. Contrast Turnkey Projects with Joint Venture agreements, Strategic alliances, Franchising and
Licensing.
(8 Marks)
(15 Marks)
QUESTION FOUR (23 MARKS)
International Business refers to the business industry across the globe, not just in one country. With
reference to this statement:
a. Describe the role played by Multinationals in the world economy today.
b. ”Gone are the days of when companies could sell products of yester years.” Discuss this
statement highlighting its implications to International Business Management.
(12 Marks)
(11 Marks)
QUESTION FIVE (23 MARKS)
In a number of cases, the foreign market entry and strategy implementation involve negotiation with
the government of the foreign country and or foreign firm.
a. Critically discuss the 4Cs of International negotiation.
(12 Marks)
b. Giving examples and with reference to the choice of nationality of the people recruited for key
management positions, explain the types of staffing policies / models in International Business.
(11 Marks)
QUESTION SIX (23 MARKS)
A Kenyan company manufacturing food products is presently operating in the domestic market only.
The company now wants to enter foreign markets. As a global business consultant, advice the firm on
the following:
a. How the company may benefit from this decision.
b. Different modes of entry available to the company without any investments in the foreign
markets.
(11 Marks)
(12 Marks)
2
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