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Ibm 5011 International Business Management Weekend Question Paper

Ibm 5011 International Business Management Weekend

Course:Master Of Business Administration In Corporate Management

Institution: Kca University question papers

Exam Year:2014

UNIVERSITY EXAMINATIONS: 2013/2014
EXAMINATION FOR THE MASTERS OF BUSINESS ADMINISTRATION
(MBA) IN CORPORATE MANAGEMENT
IBM 5011 INTERNATIONAL BUSINESS MANAGEMENT WEEKEND
DATE: AUGUST, 2014
TIME: 3 HOURS
INSTRUCTIONS: Answer Question One and Any Other Three Questions
QUESTION ONE (31 MARKS)
Read the case “Emirates Airlines” and answer the following questions;
a.
In an industry where profitable firms are scarce, Emirates has delivered solid growth and solid
financial performance for years. What is behind Emirates’ success?
(8 Marks)
b. What is the role of Dubai in Emirates’ success?
(8 Marks)
c. What are the strengths of Emirates’ Dubai-based hub and Spoke model? What are the
weaknesses?
d.
(8 Marks)
Is Emirates’ strategy sustainable? Why? (7Marks)
QUESTION TWO (23 MARKS)
a.
Discuss and illustrate Porter’s Diamond Framework.
(13Marks)
b.
Evaluate the industry that you are in using the above framework.
(10 Marks)
1
QUESTION THREE (23 MARKS)
a. Discuss and illustrate Ghemawat’s CAGE Framework.
b. Discuss the issues M’cdonalds faced while entering the market in India using the above
framework.
(13 Marks)
(10 Marks)
QUESTION FOUR (23 MARKS)
a.
Discuss and illustrate the term Institutional Voids and how the same impacts on business in
emerging markets.
b.
(13 Marks)
Explain why MNE’s enter emerging markets in spite of the existence of institutional voids in
the said markets.
(10 Marks)
QUESTION FIVE (23 MARKS)
a.
Using relevant examples, explain the criteria MNE’s should use in sending employees abroad.
(13 Marks)
b.
What measures should MNE’s put in place to help employees returning from abroad settle in
their home countries? Illustrate your answer.
(10 Marks)
QUESTION SIX (23 MARKS)
a. Explain the terms competitiveness and productivity. Use relevant examples.
b. What measures should Kenya take to improve its competitiveness in East Africa? Illustrate
your answer.
(13 Marks)
(10 Marks)
2

Ibm 5011 International Business Management Weekend Question Paper

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