Mkt 603 Marketing Seminar Town Campus Question Paper
Mkt 603 Marketing Seminar Town Campus
Course:Masters Of Business Administration Marketing Management
Institution: Kca University question papers
Exam Year:2014
UNIVERSITY EXAMINATIONS: 2013/2014
EXAMINATION FOR THE MASTERS OF BUSINESS ADMINISTRATION
(MBA) MARKETING MANAGEMENT
MKT 603 MARKETING SEMINAR TOWN CAMPUS
DATE: AUGUST, 2014
TIME: 3 HOURS
INSTRUCTIONS: Answer Question One and Any Other Three Questions
QUESTION ONE (31 MARKS)
Read the problem statement below and then answer the questions that follow:
How do school districts composed of many schools and thousands of students determine which
students attend which schools? Student assignment mechanisms are complex systems used by major
school systems to determine student placement, both for incoming kindergartners and transferring
students. Districts use a variety of priorities such as neighborhood distance, sibling placement, student
need for bilingual programs, class and school size, academic or testing performance, and parental
rankings when creating student placements (Miralles, 2009). Assignment mechanisms in the United
States tend to be based on principles of economics and, in some cases, business models, which can
raise questions of best practices, fairness, equality, and even the achievement of accurate results from
treating students and families like data points or products rather than diverse community members and
learners (Rothstein, 2006).
Many such systems using neighborhood as a top priority will result in ethnically and/or racially
homogeneous school groups, so districts often limit the use of the system to prevent such assemblages,
further complicating the mechanisms (Abdulkadiroglu & Sönmez, 2003). Not only does the
introduction of racial quotas complicate the function of placement mechanisms, it also prevents clarity
and confidence in parent and student prediction of eventual school placement, and has been challenged
in court as constitutionally unfair (Levine, 2002). Furthermore, many school placement systems
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operate by a set of loosely defined priorities without clearly stated rules, and as such can be bent and
modified by strategic parents willing to change their priorities, or state priorities other than their true
goals, in order to secure the preferred outcome (Abdulkadiroglu & Sönmez, 2003; Haeringer & Klijn,
2009; Miralles, 2009).
Large scale mechanisms do not serve all families equally, despite the inclusion of students from varied
backgrounds. Hastings, Van Weelden, and Weinstein (2007) showed that parents of lower economic
status and racial minority are less involved in their students’ school selection when presented with the
same information as the upper class and white families, but become just as involved when invited to do
so via additional basic information about the schools and their students. This is attributed largely to
decision cost and simple availability of information, but may also be due to the fact that parents from
different socioeconomic classes and racial backgrounds want and expect different things from school
systems, a difference which is typically not recognized in district mechanisms and not particularly
well-understood (Rothstein, 2006; Schneider, Marschall, Teske, & Roch, 1998). With this information
available, school districts have the added pressure of standardizing and publishing their systems of
student assignment if they wish to present neutral and balanced opportunities to all students.
Further research into these assignment mechanisms is necessary, to explore the existence of confusing
and complex mechanisms and vague or changeable rules of assignment that can and do lead to
disproportionate distribution of lower income and racial minority families in lower performing schools.
Parents deserve and require readily available information about how the mechanisms work, how their
children will be served by the district, and how they can effect change in their children’s placements.
For the purposes of this study, research will be focused on the current San Francisco Unified School
District student assignment mechanism.
Required:
1.
Comment on how adequate this statement of the problem has been developed. Support your
answer.
2.
(5 Marks)
Develop three research objectives, three research questions and three research hypotheses from
the statement problem above
(9 Marks)
3. What is likely to be the significance of this study? Explain and illustrate your answer.(8 Marks)
4. Describe the likely target population judging from this statement of the problem. Identify at
least two and illustrate your answer.
(8 Marks)
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QUESTION TWO (23 MARKS)
a.
A research at hand makes reference to earlier researchers when developing their statement of
the problem. What is the importance of making such references in this statement of the
problem? Illustrate your answer.
b.
(15 Marks)
Explain the concept that “Research is an interlinked piece of writing”. Illustrate your answer
with suitable explanations from the components of a seminar paper.
(8 Marks)
QUESTION THREE (23MARKS)
a)
Discuss the importance of studying marketing seminar by MBA students. Illustrate your
answer.
b)
(13 Marks)
Describe three different ways through which you can generate a seminar paper topic.
(10 Marks)
QUESTION FOUR (23MARKS)
a) Discuss what you need to consider when choosing citations for your seminar paper. (14 Marks)
b) Using examples differentiate between citation of journal articles and the citation of a book.
(9 Marks)
QUESTION FIVE (23MARKS)
a) Discuss the essence of literature review and research questions in a seminar paper. (11 Marks)
b) Compare and contrast between theoretical and conceptual frameworks.
(12 Marks)
QUESTION SIX (23MARKS)
a)
Other than the Internet discuss three information sources you would use in conducting a
literature review. What are the characteristics of good sources of information?
b)
(13 Marks)
Explain how you would evaluate the validity of information obtained over the Internet.
(10 Marks)
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