Hbc2105:Business Studies Question Paper
Hbc2105:Business Studies
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2011
QUESTION ONE – (30 MARKS)
(a) You are a corporate affairs manager in a multinational corporation in Kenya. Discuss five important activities you would advise your company to undertake as part of corporate social responsibility. (5 Marks) (b) Briefly explain the meaning of the following terms as used in business studies: (i) Business ownership (ii) Productivity (iii)Operations management (iv) Management functions (v) Business ethics (5 Marks) (c) With appropriate examples, explain any four forms of business ownership. (8 Marks) (d) Explain six main sources of funding for small and medium enterprises (SMEs) in Kenya. (12 Marks)
QUESTION TWO – (20 MARKS)
(a) Business corporations and their managers should be socially responsible. Describe five stakeholders that they ought to be responsible to. (10 Marks) (b) Assume you are C.E.O of a large manufacturing organization dealing in fast moving consumer goods. Describe how you would use elements of the marketing mix to sell the goods. (10 Marks)
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QUESTION THREE – (20 MARKS)
(a) Business organizations rely on funding from financial institutions besides other lenders. Explain five factors considered by lenders before lending to an existing business venture. (10 Marks) (b) Briefly explain any ten characteristics of sole proprietorship. (10 Marks)
QUESTION FOUR – (20 MARKS)
(a) All effective managers are expected to be good planners. With clear examples, discuss three levels of planning executed by business organizations. (10 Marks) (b) Discuss the main contents of a good developed business plan for SMEs. (10 Marks)
QUESTION FIVE – (20 MARKS)
(a) Identify four types of business partners. (4 Marks) (b) With the use of relevant examples from Kenya, discuss three strategies that managers employ to enhance ethical behaviour in their organizations. (6 Marks) (c) Explain five main promotional activities carried out by marketers in Kenya. (10 Marks)
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