Ics 2315:E-Commerce Question Paper
Ics 2315:E-Commerce
Course:Bachelor Of Purchasing And Supplies Management
Institution: Jomo Kenyatta University Of Agriculture And Technology question papers
Exam Year:2014
INSTRUCTIONS:ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS
1)
a)Define the following as used in e-commerce.3mks
i)A market place
ii)E-commerce
iii)Market place
b)List 4 improvements web merchants could make to encourage more browsers to become buyers.4mks
c)Outline six key attributes of a good domain name.6mks
d)Describe 4 web site design features that impact online purchasing.8mks
e)What is vertical market portal and does rescent trends in consumer behaviour prove advantages to this business model?4mks
f)Outline 5 impacts of e-commerce on kenyan economy.5mks
g)Explain 5 e-comerce payment methods.5mks
2)Discuss the factors impacting web sites design and their impact of ignoring them to online shopers,and the policies e-commerce must develop before launching a site.20mks.
3)
a)Explain the main revenue sources for partial business model.10mks
b)Discuss the steps a company can take to curtail cyber criminal activity within a business10mks
4)Discuss the supply chain system and what the system attempts to do 20
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