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Hbc2127:Principles Of Marketing Question Paper

Hbc2127:Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2010

QUESTION ONE – (30 MARKS)
(a) (7 Marks) (b) products. (10 Marks) (c) Highlight five reasons wh programme. (5 Marks) (d) Growth and profitability are fundamental aspects an organizations marketing manager need to be certain about. Explain how this can be achieved. (8 Marks)
QUESTION TWO – (20 MARKS)
(a) Giving examples, distinguish between industrial and consumer goods. (4 Marks) (b) Explain the importance of idea screening indicating the factors to consider in this stage of new product development strategy. ( 10 Marks) (c) How would a marketing manager ensure his product(s) has long life? (6 Marks)
QUESTION THREE – (20 MARKS)
(a) Discuss some of the pricing objectives a marketing manager can undertake in setting the price of his company products. (10 Marks) (b) Under what circumstances would a company initiate price cut on her products. (6 Marks) (c) What is the likely reaction of customers to price cuts? (4 Marks)
QUESTION FOUR – (20 MARKS)
(a) What is a marketing channel? (2 Marks) (b) Elucidate some of the factors a marketer needs to consider when selecting channels. (10 Marks) (c) products. (8 Marks)
QUESTION FIVE – (20 MARKS)
(a) Highlight the characteristics of services. (5 Marks) (b) Giving examples, briefly explain the elements of marketing mix in service marketing. (10 Marks) (c) Of what importance is promotion to an organization marketing programme? (5 Marks)

Hbc2127:Principles Of Marketing Question Paper

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