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Hbc2127:Principles Of Marketing Question Paper

Hbc2127:Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTIONONE (30 MARKS)
a. What is Marketing Philosophies and concepts? Discuss any four Philosophies. (10 Marks) b. Highlights six social factors that affect buying behavior. (6 Marks) c. Assume you are a Marketing Manager of a firm dealing with petroleum products. Discuss how the macro marketing environmental factors affect products. (10 Marks) d. Outline four factors to consider when pricing a product. (4 Marks)
QUESTION TWO (20 MARKS)
a. With reference to a purchase you made recently. Explain the major steps in buyer decision process. (10 Marks) b. Why should an organization develop a new product continuously? (10 Marks)
QUESTION THREE (20 MARKS)
a. Explain the meaning of phrase Market Targeting. (2 Marks) b. Assuming you are a Marketer for an upcoming new product. Briefly discuss any four market targeting strategies you would consider to employ to exploit the opportunities in the market. (8 Marks) c. Discuss at least five characteristics of a service (10 Marks)
QUESTION FOUR (20 MARKS)
a. With reference to a product of your choice. Explain the various stages in its adoption process. (10 Marks)
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b. Company XYZ is intending to roll out a new product in the market. Discuss the various promotion tools it may use to popularize its new product. (10 Marks)
QUESTION FIVE (20 MARKS)
a. What is Market segmentation? Describe the various bases of segmenting a market. (10 Marks) b. Explain the steps involved in marketing research. (10 Marks)

Hbc2127:Principles Of Marketing Question Paper

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