Hbc2127:Principles Of Marketing Question Paper
Hbc2127:Principles Of Marketing
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2012
QUESTION ONE (30 MARKS)
Using your recently acquired marketing expertise introduce members of Meru Town investors Club to the marketing discipline as follows:
a) Provide a brief description of the marketing philosophies/concepts under which organizations conduct their marketing activities ( 10 Marks) b) Describe the concept of Product Life Cycle ( 8 Marks) c) Explain the importance of marketing in the economy. ( 6 Marks) d) The bases for segmenting their consumer markets. ( 6 Marks)
QUESTION TWO– (20 MARKS)
The marketing society of Kenya is hosting a seminar for its members. You have been called upon to address the seminar on the following issues.
a) Describe the major promotion tools available to a marketer. ( 15 Marks) b) What labeling involves and why it is important for consumer products. ( 5 Marks)
QUESTION THREE – (20 MARKS)
A group of local women entrepreneurs have sought your help in addressing the following:
a) Explain the advantages of branding to the marketers and buyers. ( 8 Marks) b) Explain the objectives and general pricing approaches. ( 12 Marks)
QUESTION FOUR– (20 MARKS)
a) Explain how personal factors influence consumers buying behavior. ( 10 marks) b) Discuss FIVE functions of distribution channels. ( 10 Marks)
QUESTION FIVE – (20 MARKS)
a) To invest successfully in Somalia, MUCST needs to consider several factors. Briefly discuss the macro environmental factors the university management should consider before setting up a new campus in Somalia. ( 10 Marks) b) Explain the marketing research process and its importance. ( 10 Marks)
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