Get premium membership and access revision papers, questions with answers as well as video lessons.

Hbc2127:Principles Of Marketing Question Paper

Hbc2127:Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE (30 MARKS)
a) Highlight any five criteria for choosing brand names. (5 Marks) b) Briefly discuss four Market targeting strategies that marketers use (8 Marks) c) Briefly discuss any five factors that influence pricing decision in an organization (10 Marks)
d) Outline any three ways a marketer can obtain intelligence information. (3 Marks) e) Briefly explain any two challenges of a services (4 Marks)
QUESTION TWO (20 MARKS)
a) Briefly discuss any five social factors influencing consumer behavior (10 Marks) b) Explain any five micro environmental factors influencing organizations marketing activities. (10 Marks)
QUESTION THREE (20 MARKS)
a) What is Market Segmentation? Describe the various bases of segmenting a (10 Marks) b) With reference to a purchased you made recently. Explain the major steps in the buyer decision process. (10 Marks)
QUESTION FOUR (20 MARKS)
a) By use of relevant examples describe, functions of channel intermediaries (10 Marks) b) There are usually five elements of promotion mix. Discuss them briefly by highlighting at least one limitation of each. (10 Marks)
QUESTION FIVE (20 MARKS)
a) (10 Marks) b) Explain the steps involved in marketing research. (10 Marks)

Hbc2127:Principles Of Marketing Question Paper

More Question Papers

Popular Exams