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Bus0161:Agricultural Marketing Question Paper

Bus0161:Agricultural Marketing

Course:Diploma In Agriculture

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE – (30 MARKS)
(a) Outline the marketing variable. (8 Marks) (b) State the disadvantages of advertisement (8 Marks) (c) Distinguish between Isoquant and Isocost (4 Marks) (d) State the characteristics of variable costs. (4 Marks) (e) Explain the Marginal Revenue = Marginal Cost Rule (4 Marks) (f) State the components of a market. (2 Marks)
QUESTION TWO – (15 MARKS)
Using isoquant and isorevenue curves explain the least cost combination principle. (15 Marks)
QUESTION THREE – (15 MARKS)
(a) Explain the benefits of grading of agricultural produce. (10 Marks) (b) State the qualities of a preffered packaging material. (5 Marks)
QUESTION FOUR – (15 MARKS)
(a) Using relevant illustrations discuss various production relations. (6 Marks) (b) Describe the stages of production function (9 Marks)
2
QUESTION FIVE – (15 MARKS)
Discuss the perfect competition market under the following:
(a) Characteristics (b) Price output (c) Profit maximization (15 Marks)

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