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Bus0161:Production Economics And Marketing Question Paper

Bus0161:Production Economics And Marketing

Course:Diploma In Agriculture

Institution: Meru University Of Science And Technology question papers

Exam Year:2011

QUESTION ONE – (30 MARKS)
(a) State the management guideline questions. (5 Marks) (b) State and explain the characteristics of variable costs. (5 Marks) (c) What are the various classifications of agricultural markets? (5 Marks) (d) Explain the various types of product-product relationships. (9 Marks) (e) State the advantages of advertisement as a sales promotion strategy. (6 Marks)
QUESTION TWO – (15 MARKS)
In an hectare of cabbages and carrots the following relationship was found:
Cabbages (Y1) Kg 0 20 30 40 50 60 Carrots (Y2)Kg 60 57 52 47 35 0
Required:
(a) Plot Y2 against Y1, what is the name of the curve. (5 Marks) (b) Given that PY1 = 50, PY2 = 50 come up with an Iso-revenue curve. (2 Marks) (c) Estimate the optimal combination and advice the farmer. (8 Marks)
2
QUESTION THREE – (15 MARKS)
Explain the monopoly market under the following:
(a) Monopoly power (4 Marks) (b) Conditions (4 Marks) (c) Price, output and loss minimization (7 Marks)
QUESTION FOUR – (15 MARKS)
(a) Using relevant illustration explain the stages of a production function. (12 Marks) (b) What information is missing in question (a) above to tell the optimal profit. (3 Marks)
QUESTION FIVE – (15 MAKS)
(a) Explain the four marketing mix. (8 Marks) (b) State the quality issues in marketing. (4 Marks) (c) What are the desired qualities of a packaging material for sugar. (3 Marks)

Bus0161:Production Economics And Marketing Question Paper

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