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Hbc2112:Principles Of Marketing Question Paper

Hbc2112:Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – (30 MARKS)
(a) What are the five different marketing management orientations? (10 Marks) (b) Which orientation do you think your University follows to market itself? (10 Marks) (c) Describe the relevance of marketing philosophies to business organizations. (10 Marks)
QUESTION TWO – (20 MARKS)
(a) Compare and contrast needs, wants and demands. (10 Marks) (b) Describe the need versus the want for the following products: bananas, shoes and cookers. (10 Marks)
QUESTION THREE – (20 MARKS)
(a) Describe the meaning of service marketing? (10 Marks) (b) Using local examples, show the difference between service marketing and product marketing? (10 Marks)
QUESTION FOUR – (20 MARKS)
(a) Explain the differences between value based pricing and cost-based pricing. (10 Marks)

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(b) Show how a business organization can use the two methods in its marketing strategy. (10 Marks)
QUESTION FIVE – (20 MARKS)
(a) What is sustainable marketing? (2 Marks) (b) Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept. (8 Marks) (c) What is vertical marketing? (2 Marks) (d) Describe the major types of vertical marketing giving examples of each. (8 Marks)

Hbc2112:Principles Of Marketing Question Paper

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