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Hbc2202:Bahavioural Science Question Paper

Hbc2202:Bahavioural Science

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2013

QUESTION ONE – (30 MARKS)
(a) Discuss the statement cientists cannot predict with certainty the cause of human ehaior’ (10 Marks) (b) Giving examples, explain how people/individuals can learn behavior subliminally. (6 Marks) (c) Elucidate various ways a manager can strive to change an employee’s attitude towards his organization. (5 Marks) (d) Discuss the ego and super ego elements in Sigmund reud’s psycho analytical theory (9 Marks)
QUESTION TWO – (20 MARKS)
(a) Explain the elements that would influence employees behavior within an organization. (b) According to B.F. Skinner, behavior is a function of its consequences. Discuss. (10 Marks)
QUESTION THREE – (20 MARKS)
(a) Elucidate how managers can apply the Howard Sheth model of consumer behavior in their day to day management of their organizations. (10 Marks)
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(b) Giving examples explain the following: (i) Objective rearity. (3 Marks) (ii) Positive reinforcement (3 marks) (iii) Perceptual bias. (4 Marks)
QUESTION FOUR – (20 MARKS)
(a) Compare and contrast Case study and Survey as methods of understanding employees behavior within an organization. (10 Marks) (b) Discuss any five causes of employees frustration at work indicating how a manager can strive to address them. (10 Marks)
QUESTION FIVE – (20 MARKS)
(a) To what extent is personality a function of culture. (10 Marks) (b) Discuss internal factors that would influence employees perception of a stimuli. (10 Marks)

Hbc2202:Bahavioural Science Question Paper

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