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Hbc2313:Industrial Psychology Question Paper

Hbc2313:Industrial Psychology

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTION ONE – 30 MARKS
(a) W learning. (8Marks) (b) As a Marketing Manager in a fast growing consumer goods company, explain the three main determinants of personality. (6Marks) (c) Briefly discuss five conflict management styles that leaders employ. (10Marks) (d) Discuss three main barriers to effective communication. (6Marks)
QUESTION TWO – 20 MARKS
(a) Discuss five main strategies that marketing managers may use to improve communication in their department. (10 Marks) (b) Distinguish various characteristics between introverts and extroverted personality. (10Marks)
QUESTION THREE- 20 MARKS
(a) Briefly explain how personality influences the behaviour of employees in a marketing environment. (10Marks) (b) Discuss five steps of the negotiation process. (10Marks)
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QUESTION FOUR – 20 MARKS
Identify 4 theories of motivation and illustrate for each, how you would apply the theory in motivating a sales team in your organization.
QUESTION FIVE – 20 MARKS
(a) Discuss five areas where the organizational managers may make use of their knowledge on emotions and moods in an organization. (10Marks) (b) State and explain with relevant illustrations, the principles of learning. (10Marks)

Hbc2313:Industrial Psychology Question Paper

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