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Hbc2313:Industrial Psychology Question Paper

Hbc2313:Industrial Psychology

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTION ONE (30 MARKS)
(a) Briefly discuss five conflict management styles that may be applied by marketing managers in Kenya. (10Marks) (b) With relevant illustrations from a marketing environment, discuss how personality influences behaviour of employees in an organisation. (10Marks) (c) Identify four theories of learning and explain how modern marketing managers may apply them in their operations. (10Marks)
QUESTION TWO (20 MARKS)
(a) Identify and discuss at least five sources of emotions and moods in workers of a busy organization. (10Marks) (b) Explain five main categories of disorder that may affect employees at workplace. (10Marks)
QUESTION THREE (20 MARKS)
(a) Explain five traits that distinguish between introvert and extrovert personalities. (10Marks) (b) Discuss five barriers to effective communication in an organization. (10Marks)
QUESTION FOUR (20MARKS)
Discuss ten possible stress causing factors in the organization and strategies modern managers employ to manage it. (20Marks)
QUESTION FIVE (20 MARKS)
Discuss five main psychological perspectives used by scholars and explain how these approaches can be applied in a marketing environment. (20Marks)

Hbc2313:Industrial Psychology Question Paper

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