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Hbc2234:International Business Question Paper

Hbc2234:International Business

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTION ONE (30 MARKS)
a) Explain the meaning of the following global market entry strategies as used in international business. ( 10 Marks) i) Joint venture ii) FDI iii) Portfolio investment iv) Licensing v) Trademarks
b) Discuss the benefits of an economic integration. ( 5 Marks) c) Discuss any five reasons why Governments protect their business activities. ( 10 Marks) d) Make some short notes on the following: ( 5 Marks) i) ECOWAS ii) SADC iii) World bank iv) COMESA v) EAC
QUESTION TWO (20 MARKS)
International marketing decision is a multi-step process. There are at least five major decision areas of international marketing.
Required: Evaluate the five different international marketing decisions made by international business executives. (20 Marks)
QUESTION THREE (20 MARKS)
Discuss the six principal forms of integration between countries. (20 Marks)
QUESTION FOUR (20 MARKS)
An International business executive needs to appreciate the macroeconomic environment at all times. Discuss any five factors to consider under the Macroeconomic environment. (20 Marks)
QUESTION FIVR (20 MARKS)
a) The workings of GATT are based on five underlying principles, which form the basis for almost all of its rules. Discuss. ( 10 Marks) b) The Uruguay round was considered ambitious in as much as it sought to address numerous issues that GATT had previously side stepped since its creation. Discuss any five issues that the Uruguay round addressed as well as five specific achievements. ( 10 Marks)

Hbc2234:International Business Question Paper

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