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Hbc2208:Marketing Environment Question Paper

Hbc2208:Marketing Environment

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTION ONE (30 MARKS)
(a) Discuss the main issues arising from the marketing philosophies. (10Marks) (b) Explain the importance of Marketing in economic development of citizens of a given country. (5Marks) (c) What are the differences between a Firm practising differentiation strategy and the one practising cost leadership strategy? Use relevant examples. (5Marks) (d) Mary is considering starting a clothing business, how is demographic environment likely to affect her Marketing decisions. (10Marks)
QUESTION TWO (20 MARKS)
(a) Market place is not what it used to be. Marketers must respond to a number of significant developments. In reference to the statement explain any five company capabilities that have facilitated marketing activities. (10Marks) (b) By use of relevant examples, explain how changes in economic-legal environment and technological environment have affected marketing decisions. (10Marks)
QUESTION THREE (20 MARKS)
(a) Distinguish between macro and micro environmental factors. Using relevant examples, explain any four micro environmental factors affecting business in Kenya. (10Marks) (b) Discuss the interface between marketing and other functions in a firm. (10 Marks)
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QUESTION FOUR (20 MARKS)
(a) How do customers influence marketing decision making? By use of examples explain any four customer markets. (b) Identify and explain Michael Porters. Five competitive strategies that may be used for success of organizations in Kenya. (10Marks)
QUESTION FIVE (20 MARKS)
(a) Using examples, discuss the recent macro environmental factors impacting on marketing and how Kenyan business have responded. (b) Explain any 5 Societal Forces affecting a business marketing decisions. (10Marks)

Hbc2208:Marketing Environment Question Paper

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