Hbc2208:Marketing Environment Question Paper
Hbc2208:Marketing Environment
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2013
QUESTION ONE (30 MARKS)
a. Explain the roles played by the marketing in the economic development (5 Marks) b. Briefly explain how economic legal environment affects marketing activities (5 Marks) c. Describe any five different publics that are important to the marketing environment (10 Marks) d. Explain any five major societal forces affecting firms marketing activities(10 Marks)
QUESTION TWO (20 MARKS)
a. Identify and explain Michael porters five competitive strategies that may be used for success of organizations in Kenya. (10 Marks) b. By use of relevant examples explain how changes in demographic and economic environment affect marketing decisions (10 Marks)
QUESTION THREE (20 MARKS)
a. Discuss five marketing concepts adopted by marketing managers showing how they can be used to ensure competitive edge success in firms today (10 Marks) b. The marketing environment has far and wide reaching implications on the marketing decisions. Using relevant examples discuss how micro-marketing factors affects marketing decisions (10 Marks)
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QUESTION FOUR (20 MARKS)
a. Discuss the interface between marketing and other functions in a firm (10 Marks) b. “aretin decision are under the intense influence of the maretin enironment” briefly explain how the following factors influence the marketing decisions. i. Social cultural ii. Customers iii. Suppliers (10 Marks)
QUESTION FIVE (20 MARKS)
a. Distinguish between micro and macro environment and by use of relevant examples explain any four macro environment factors influencing organization marketing mix (10 Marks) b. Explain the following Michael porters generic strategies and show their relevance in marketing i. Differentiation strategy ii. Cost leadership iii. Focus (10 Marks)
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