Hbc2207:Marketing Management Question Paper

Hbc2207:Marketing Management

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2012

QUESTION ONE
Your local county leaders have invited you to enlighten them on the marketing disciplining by explaining the following: (a) The functions of marketing and advantages derived from marketing activities. (10Marks) (b) Meaning and functions of marketing management. (10Marks) (c) The marketing control process. (10Marks)
QUESTION TWO Your CEO has requested you to train newly recruited sales representatives for a company you work for by discussing the marketing management process. Provide a detailed report on your presentation. (20Marks)
QUESTION THREE You have been appointed by a research firm to carryout a study on consumer behaviour towards (20Marks)
QUESTION FOUR (a) Explain the term international marketing. What are the major benefits of International Marketing? (5Marks) (b) Discuss the stages a firm goes through in the process of internalization. (15Marks)
QUESTION FIVE Explain the Micro and Macro environmental factors that influence the marketing activities of manufacturing firms.

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Hbc2207:Marketing Management Question Paper

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