Hbc2207:Marketing Management Question Paper
Hbc2207:Marketing Management
Course:Bachelor Of Commerce
Institution: Meru University Of Science And Technology question papers
Exam Year:2014
QUESTION ONE (30 MARKS)
a. Write short notes on the following terms: i. Marketing (5 Marks) ii. Marketing management (5 Marks) iii. Sales management (5 Marks) b. Briefly discuss the nature and important of market management (15 Marks)
QUESTION TWO (20 MARKS)
Enumerate and discuss the main functions of marketing management (20 Marks)
QUESTION THREE (20 MARKS)
Discuss the roles of a marketing manager n an organization (20 Marks)
QUESTION FOUR (20 MARKS)
Briefly discuss the main reasons for branding of a product (20 Marks)
QUESTION FIVE (20 MARKS)
a. Differentiate between sales promotion and promotion (5 Marks) b. Citing examples discuss factors influencing promotion mix (15 Marks)
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