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Hbc2207:Marketing Management Question Paper

Hbc2207:Marketing Management 

Course:Bachelor Of Commerce

Institution: Meru University Of Science And Technology question papers

Exam Year:2014



QUESTION ONE (30 MARKS)
a. Write short notes on the following terms: i. Marketing (5 Marks) ii. Marketing management (5 Marks) iii. Sales management (5 Marks) b. Briefly discuss the nature and important of market management (15 Marks)
QUESTION TWO (20 MARKS)
Enumerate and discuss the main functions of marketing management (20 Marks)
QUESTION THREE (20 MARKS)
Discuss the roles of a marketing manager n an organization (20 Marks)
QUESTION FOUR (20 MARKS)
Briefly discuss the main reasons for branding of a product (20 Marks)
QUESTION FIVE (20 MARKS)
a. Differentiate between sales promotion and promotion (5 Marks) b. Citing examples discuss factors influencing promotion mix (15 Marks)
2




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